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Elements and Performance Criteria

  1. Contribute to the development of promotional strategies
  2. Assist with promotional activities
  3. Contribute to reviews of promotional strategies

Required Skills

Required skills

communication and teamwork skills sufficient to

interpret and clarify written and verbal instructions

work collaboratively in a team environment both independently on assignment and under direction

respond positively to constructive feedback

organisational skills sufficient to

collect and review information on a given topic

maintain filing and information retrieval systems

literacy skills sufficient to

interpret written background information

write notes on information gathered verbally

selfmanagement and planning skills sufficient to

prioritise work tasks

source information and reference material in a timely fashion

work under pressure and meet deadlines

seek expert assistance when problems arise

technical skills sufficient to

use the internet to access information

use standard wordprocessing and database applications

Required knowledge

industry knowledge including

roles and responsibilities of industry personneland agencies

industry terminology

issues and challenges that arise in the context of assisting with the promotion of creative acts

copyright clearance procedures

OHS as it relates to working for periods of time on computers

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

assist with promotional activities for an artist or creative act

maintain a database of industry contacts

work cooperatively in a team environment

Context of and specific resources for assessment

Assessment must ensure

access to an environment where promotional activities are undertaken

access to artists and music industry personnel

use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of the candidate and the work being performed

Method of assessment

The following assessment methods are appropriate for this unit

written or oral questioning to test knowledge as listed in the required knowledge section of this unit

case studies to assess candidates ability to address issues and challenges that arise in the context of assisting with the promotion of creative acts

direct observation of candidate maintaining a database of industry contacts

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Relevant personnel may include:

managers

supervisors

colleagues

artists and performers

artist managers

publishers

advertising agencies

public relations companies

media personnel, such as:

broadcasters

critics

journalists

digital distribution agents.

Artists may include:

arrangers

composers

songwriters

performers, including:

musicians

singers

dancers

actors

circus performers

writers

visual artists

craftspeople

designers.

Activities may include:

advertisements

attention-seeking gimmicks

competitions

industry functions

internet broadcasts

live performances, including:

auditions

festival appearances

headline acts

supporting acts

media announcements and interviews

podcasts

product launches, e.g. artist websites

radio broadcasts

television appearances.

Strategies may be for:

live events

print media

online:

artist's own website

social networking sites

digital distribution agents

radio

television.

Media outlets may include:

print

television

radio

internet

digital communication devices, e.g. mobile phones.

Development and distribution of promotional material may include:

drafting media releases

compiling visual material

writing and sending broadcast emails about promotional activities

maintaining a database of contacts

updating websites.

Promotional materials may include:

artist profiles, e.g. biographical and professional

artist websites

print, such as:

banners

brochures

business cards

flyers

handbills

pamphlets

posters

stickers

demonstration recordings:

digital downloads

filmed performances

interactive media products, e.g. podcast

music recording and/or videos, e.g. CD and DVD

media kits

novelty giveaways

photographs

portfolios

presentations

press releases

prototypes

publicity shots

reviews

scores

T-shirts.

Industry contacts may include:

artist and repertoire (A&R) managers

artist managers

artists

booking agents

education and training organisations

entrepreneurs

legal counsel and accountants

music distributors

industry associations

journalists

producers

promoters

publishers

wholesalers and retailers

radio presenters

record producers

recording engineers

studio/venue managers

production personnel, such as:

front-of-house

lighting

sound

staging

vision systems

tour managers.

Sources may include:

discussions with industry personnel and promotional consultants

music charts, including:

internet

radio

television

print

music downloads, websites and blogs

industry associations

media, including:

articles

bulletins

directories

information sheets

journals

magazines

newsletters

reviews

subscriptions

trade papers

industry productions and events, including:

awards

competitions

conferences

conventions

exhibitions

festivals

functions

performances

trade fairs

suppliers of products and services.

Materials for meetings may include:

agendas

agenda papers

minutes

PowerPoint presentations

photos and other visual material.